New Ownership at Boulder CrossFit

I want to send you all some very exciting news! As of April 1st 2024, long-time member/coach, Monique Beavers will be taking over as the new official owner of Boulder CrossFit. Please take some time to read both mine and Monique’s letters to you all. 

Zach’s Letter: 

Over 7 years ago, I made the move with my then girlfriend (now wife) Juliet from San Francisco to Boulder. I made the move with the intention of owning my own CrossFit gym. I had no idea how or when I’d make this a reality but I knew that was my life’s next venture. The first thing I searched for was a gym.  

I tried all the gyms in the area (not just CrossFit) for the first 6 months. But none of them felt quite right. Having been a member of 3 CrossFit gyms and coaching 5 plus years prior to moving to CO, I was extremely picky on where I landed. I moved without having any social connections whatsoever or even a job lined up. After 6 months I felt lost. I was not only searching for a gym to further my fitness and coaching journey but a place that felt like home. A place where I could connect with like-minded people and make new friends. A place where I felt seen, heard and one that pushed me outside of my comfort zone both physically and mentally. 

Enter Boulder CrossFit. For our OG members, you’ll remember Gary Berg the founder of BCF in 2012. After one class with him, I knew this was my happy place. I finally found my crew. A few years passed as I immersed myself in the community Gary had built. I started first as a coach and then as his gym manager. The unsaid mutual understanding was that he would one day look to sell the gym as he knew my dream was to have my own one day. As luck (and hard work) would have it, that day came in May of 2019. 

Looking back over the last 5 years it’s incredible to see how much BCF has changed and morphed into what it is today. Other than a 12 month plus long stint with a global pandemic and the possibility of closing our doors for good in 2020, BCF has grown year over year. My goal was to always stay true to the gym motto of “having fun, getting fit and making friends”. I didn’t do everything right but I feel proud of what BCF has become. We’re not the biggest gym in Boulder; we don’t have the fanciest amenities or the connections to CrossFit HQ as the others do. But what we do have is YOU all. Our members make this place feel like home. All of my coaches over the years have truly cared. We care about you inside and out of the gym and that is what has separated us from the others. 

And over my decade in the fitness industry, I’ve never come across a person or coach who cares more than Monique. On April 1st, 2024, I am selling the gym to Monique Beavers who will be the new owner of Boulder CrossFit. I couldn’t think of a better person to continue the gym’s legacy. Monique is a true representation of BCF. She’s homegrown. She started as a coach and through hard work (and a little luck) has worked her way into business ownership. I’ll leave it to her to speak about her goals for the gym and beyond. 

My role in the gym the next 2 months will be as a coach and member. I’ll be coaching until the end of May and taking tons of classes. At that point, the initial plan is to take a break. My wife Juliet, 18 month old daughter Lila, and 5 year old husky Skylar will be traveling the world together. It’s been a dream of ours to pack up, hit the road and see where life takes us. After I get restless from the travel bug, my next goal is to open another business (doggie daycare/cat motel anyone?) I may dabble in getting my real estate license but I know deep down that business ownership is my true passion. We will always call Boulder home and my hope is my next venture will be here. But who knows? Life has a funny way of guiding its energy for you and only time will tell. 

I want to end this letter as a thank you. Thank you to ALL of the current, past, and future members of the gym. Thank you to all my past and current coaches If it wasn’t for them there is no gym. For those who know me personally, you know I’m always here to connect for any reason. Take my cell down and know, I’m just a call away. Let’s go!!! 

With love and care, 

Zach Trevor 

​​​​​​​[email protected]


Monique’s Letter: 

In December of 2020, I signed up for a free week at Boulder CrossFit. I didn’t know what to expect, I had never done CrossFit before, I was intimidated, I was nervous that the workout was going to kill me, I was scared that the members weren’t going to be welcoming and that the coach was going to yell at me. 

I reluctantly walked into the gym and I was immediately greeted by Zach, the noon coach, given a tour and reassured that I had nothing to be scared of. The members were warm, gave me advice right away, and instantly made me feel like I belonged. I went home surprised that I enjoyed myself. 

I went back the next day, Zach was the noon coach again, and both he and the regular nooners remembered my name, asked me how I was feeling, and were genuinely happy that I came back. I went home that night, started watching CrossFit Games documentaries and I told Caleb, my husband, “I’m going to get good at CrossFit and then I want to be a CrossFit coach! And I’m going to go to the CrossFit Games.”

I went back again, and again, and again. I went to BCF all 7 days of my free week. I couldn’t help but go early and watch the coaches train during open gym and I would stay as late as Zach would let me and I would practice toes to ring, box jumps and handstands. I was falling in love with the gym. 

I went home at the end of my free week and I told Caleb “I want to be the owner of Boulder CrossFit one day. Do you think Zach would hire me as a coach?” I continued to ask Caleb this same question every day, until the day finally came… Zach asked me if I would be willing to open the gym on Sundays in exchange for a key! “Caleb, Zach trusts me with a key to the gym! Do you think he would hire me as a coach?”

I continued coming into the gym every day. I grew up in the gym, my parents met and fell in love in the gym, and since I was a baby, my dad took me to the gym with him almost every day until I was old enough to train alone. Boulder CrossFit was different than any gym I had been to. I didn’t feel intimidated or like I had to be there. I wanted to be there and it was fun. I was getting fitter then I had ever been, and for the first time since I moved to Colorado, I felt like I had found a solid community full of hard working, passionate, like minded people. Boulder CrossFit was feeling more and more like home. 

In March of 2022, when Zach asked me to be a coach, it felt like I was starting to realize my dreams. I immediately got my CrossFit L-1 and my goal was to give every athlete that walked through the BCF doors what all of the coaches on staff had given me; top notch coaching, a space to be vulnerable to try new things without fear of judgment, encouragement of my efforts, and support.

I wanted to be an example for every member that you do not have to come into the gym with any prerequisite skills or strength. You do not have to prove yourself to be a part of the community. You just have to show up and be willing to try.

I started my coaching journey and I was eager to improve as an athlete and gain more experience and confidence as a coach. I continued trying to learn, I got my gymnastic certification and then my CrossFit L-2 certification and while I was aiming to get a little bit better every day, my goal of owning Boulder CrossFit never left my mind. The questions to Caleb went from, “Do you think Zach would hire me as a coach?” to, “If Zach ever sells the gym, do you think he would trust me enough to buy it from him?”

When Zach and I sat down months back to have our first official meeting about him wanting to sell the gym, I was overwhelmed with emotions. I was honored, I was scared, I was excited, I was intimidated. I was confronted with the opportunity to fully realize my dream. 

The path to gym ownership is not easy. It took a lot of hard work and throughout all the hard, long, stressful days, I was reminded in every class, 1-1 conversation, personal training session, whiteboard intro, rig warmup, and fist bumps and sweaty hugs after the WOD, of my why.

I’m buying Boulder CrossFit because owning my own gym has always been my goal. I’m buying Boulder CrossFit because it has completely changed my life and the lives of so many others. I’m buying Boulder CrossFit because I spend more time here than I do at my own home. I’m buying Boulder CrossFit because I love the members and how we uplift and support each other in and out of the gym. I’m buying Boulder CrossFit because I believe in helping people and that everyone deserves to have someone in their corner that’s rooting for them unconditionally. I’m buying Boulder CrossFit to make my younger self proud. I’m buying Boulder CrossFit to make my family, my husband, and our future family proud. I’m buying Boulder CrossFit to make all of you proud.

I want to acknowledge the incredible work of the previous owner, Zach. Since he bought the gym in 2012, Zach has more than doubled the business, continued to grow the gym, even during a global pandemic, and has created the most encouraging community I’ve ever met. That’s a tough act to follow.

Zach, you have entrusted me with what you have built, and I am forever grateful for the opportunity to continue the legacy that you have established. Zach, you have been a hard working owner, an exemplary coach, and most importantly: a true friend. You encouraged me as an athlete, gave me a chance, taught me how to be a good coach, heard my goals, and helped me create a path to achieving them. I will work harder than ever to make you proud of the gym you created.

A big part of my job (definitely one of my favorite parts) is to encourage and support every athlete that walks into the gym, but without the support and encouragement from all of you in return, I don’t think I would have the confidence to chase this crazy dream. You all have supported me as an athlete since day one. You all supported me when I started coaching and as I have grown as a coach, hearing your positive feedback only makes me want to bring even more value to your lives. Now that I’m stepping into this new role as the owner of my favorite gym in the world, I hope you will all trust me to learn and grow as an owner and trust that with every decision I make, I have the best interest of the community at heart. 


Monique Beavers

[email protected]